About
itera

Founded by Tianyi Chen and Christina Dong, Itera Studio is both a creative partnership and a family—literally. We've been working side by side for over 19 years, blending our passions for design, 3D motion, and interactive technology.

Our work has contributed to campaigns and experiences for brands including Google, Sony, Samsung, Nike, Telstra, Cartier, Foot Locker, JD Sports, American Tourister, Rollie Nation, Strandbags, and July Luggage.

Portrait image

Tianyi Chen

Portrait image

Christina Dong

3D Motion Design

We experiment with visual storytelling by combining graphic design, 3D, generative code, and digital art to create high-end motion work. Tools we use: Houdini, Cinema 4D, 3ds Max.

Interactive Experiences

We design and develop custom digital-physical experiences that help audiences interact with products in intuitive, memorable ways. From storefront displays to activation spaces, we focus on making technology feel human—less about the tech, more about the experience. Tools we use: Unreal Engine, TouchDesigner, Python, C++, JavaScript.

Mechanical & Software Development

We design and develop custom mechanical systems and devices for interactive activations, creating tactile, sensor-driven experiences that go beyond screens. Our work integrates both hardware and software, ensuring each physical system is seamlessly powered by a responsive digital layer. From stepper-motor control to sensor mapping and real-time visuals, we handle full-stack development to bring installations to life. Tools we use: Arduino, Raspberry Pi, custom-built controllers.

Interactive Website Development

We design and develop interactive, web-based experiences that go beyond traditional websites, built to engage users through animation, interaction, and responsive motion. This very site is an example of an interactive experience we designed and developed in-house. Tools we use: Three.js, JavaScript, WebGL.

AI-Driven & Generative Art Design

We explore the intersection of technology and creativity by using AI, code, and data as design tools. From generative visuals to motion systems, we create expressive and efficient outcomes that go beyond traditional design workflows. Whether it's algorithmic animation, data-driven forms, or AI-assisted motion, we treat emerging technology as part of the creative process, not just a tool. Tools & languages: Python, custom scripts, machine learning frameworks.

Creative Product & Still-Life Photography

We combine graphic design sensibility with photography to produce artistic and practical product imagery tailored for our clients.